Protect what already works
Search demand, external links, accurate explanations and functioning conversion paths are assets even when the interface looks dated. We separate those assets from genuine structural debt.
Removed URLs point directly to the closest successor or return an intentional status. Redirect chains, loops and blanket homepage redirects fail the migration review.
Measure the cutover
Speed, indexation, forms, mobile paths and key events are recorded before release. The same checks run after release, giving the team facts instead of a subjective before-and-after reveal.
Multilingual and local routes only move when canonical ownership, reciprocal alternates, original copy, exclusive imagery and graph parents are complete.
Baseline and migration scope
The public configurator lists a baseline from €2,500 setup and €100 per month. Inventory depth, content migration, languages and technical integrations are confirmed in the proposal.