Start with the selling model
Choose the technology after the products, countries and operations.
Define products and variants, languages, currencies, VAT, stock, promotions, shipping and returns before choosing the platform.
A configurable product, subscription or B2B sale needs a different path from a small catalogue with one-off payment.
- Products, variants, SKUs and GTINs
- Countries, tax and currencies
- Stock and pricing rules
- Returns, refunds and support
Test the entire order journey
A fast product page cannot rescue a fragile checkout.
Tests cover accepted and declined payments, available and unavailable delivery, coupon, cancellation, refund, email and stock update.
Required information remains visible where customers make decisions. It is not buried in terms that nobody can find.
- Basket and mobile payment
- Tax, shipping and timing
- Confirmation and tracking
- Cancellation and refund
Make the catalogue genuinely discoverable
Googlebot does not use your internal search box to discover products.
Categories, subcategories and products use real links. Useful filters have an explicit indexing policy instead of creating endless URL combinations.
Variants have stable identifiers and selectable URLs when needed. Product and ProductGroup data in the initial HTML match visible prices and stock.
- Category-to-product links
- Facets and canonicals controlled
- Product and ProductGroup aligned
- Sitemap and Merchant Center feed
Launch with real proof
An online store is ready after an order, not after a screenshot.
Verify the domain, sitemap, priority pages and product feed, then run orders from start to finish.
Ecommerce services are covered by the European Accessibility Act. Exact legal scope depends on the business, but keyboard use, labels, errors and contrast belong in prototype testing.
- Low-value real orders
- Measure errors and abandonment
- Keyboard path and clear messages
- Named owners for accounts and access
Before the quote
Does your store fit inside a real scope?
- Catalogue and variants counted
- Countries, tax and shipping decided
- Payments and refunds testable
- Information and accessibility duties reviewed
- SEO structure and Merchant Center planned
- Accounts and data under your control
Official sources