Old does not mean worthless
A dated design can hide recognised pages, strong links and familiar customer journeys.
We separate genuine friction — speed, mobile use, security and editing — from the parts that still perform.
This prevents an emotional clean sweep from deleting pages just as people have started finding them.
- Pages that generate enquiries
- Downloads people still use
- Links earned from other sites
- Familiar customer journeys
Draw the route before the new site
Every retained page needs a home; every removed URL needs an answer.
We create a URL mapping table, update internal links and keep each language on distinct URLs.
If the domain changes too, we handle that as a separate operation. Changing domain, URLs, content and design together creates avoidable uncertainty.
- Indexed URL inventory
- One-to-one destinations
- Consolidated duplicate content
- Controlled release stages
Measure before moving
Without a baseline, nobody knows whether the redesign helped.
We retain queries, landing pages, conversions, forms and errors before launch.
Afterwards we compare the same signals. Raw traffic matters less than the new site continuing to produce useful enquiries.
- Queries and landing pages
- Calls and forms
- Speed and errors
- Pages cited in AI answers
Google, Bing and AI share one clean foundation
Search engines do not need artificial copies of the same page.
A useful, indexable and well-linked page can support Google, Bing and AI experiences. Bing also offers IndexNow for faster change signals and AI Performance for citation data.
We build clear sources so your pages can be found in Google and Bing, understood and cited in AI answers.
- Original visible content
- Descriptive internal links
- Structured data matching the page
- Separate search and AI measurements
Before launch
Rebuild without erasing the site’s history
- Baseline exported
- Old URLs inventoried
- Redirects tested
- Language pages connected
- Checks repeated after launch
Official sources