WordPress may not be the real problem
A painful site can be trapped by its theme, plugins, hosting or years of quick fixes.
We start with what costs you time: slow pages, risky updates, silent forms and content nobody dares to change.
This avoids a full rebuild when focused cleanup is enough — and stops patching a foundation that has genuinely run out.
- Abandoned plugins
- A rigid theme
- Risky updates
- Slow high-value pages
Keep what customers already find
A polished design does not repair missing valuable URLs.
We inventory visited pages, enquiries, external links, media, languages and existing redirects.
Every old URL gets a precise destination. No lazy redirect to the homepage: someone seeking a service should still reach that service.
- URLs and permalinks
- Useful content and media
- Forms and measured events
- Inbound links
Rebuild without carrying the clutter
Migration should not copy every old flaw into a newer theme.
We decide what moves, what needs rewriting and what can go. The new site uses fewer dependencies and reusable components.
Before launch we test redirects, forms, languages and mobile journeys in a separate environment.
- Database and file backup
- PHP and plugin compatibility
- Rollback plan
- Separate test environment
Recover enquiries, not just traffic
Google, Bing and AI answers need accessible, connected and understandable pages.
After launch we monitor indexing, errors, old URLs and forms in Google Search Console and Bing Webmaster Tools.
The same clear sources can surface in AI answers. There is no magic AI tag: original, visible and current information remains the foundation.
- Sitemaps and canonicals
- Reciprocal hreflang
- IndexNow for Bing
- Search query and AI citation monitoring
Before launch
Does your WordPress site need a rebuild?
- Tested backup
- Old URL → new URL table
- Forms submit correctly
- Before-and-after measurements
- Redirect monitoring after launch
Official sources