Visual identity and positioning

Navy and white palette that evokes confidence and financial strength. A reassuring tone, professional, yet approachable. Suitable for first-time buyers and experienced investors.

A review of competing sites helped avoid the most generic visual conventions without claiming to measure the whole Belgian market. The choice of navy blue combined with modern typography creates an immediately recognizable premium positioning.

Pages that lead to contact

Each page guides you to action: first screen with reassuring figures (presented options, guided form and documented options), detailed services and a multi-step form which qualifies the prospect from the first contact.

The borrowing-capacity simulator provides a practical route into the form. Its effect on enquiries must be measured in client data, not presented as a guaranteed multiplier.

This is why the main button leads to the simulator.

The construction of the site

Site built with Next.js and Tailwind CSS. Automatically optimized images, smooth scroll animations, 4-step contact form with validation in real time. The choice of Next.js allows server-side rendering which boosts the SEO and targets measured fast loading.

Framer Motion animations bring sections to life without slowing down the site.

SEO local and credibility

Local SEO work for “mortgage broker Belgium”. Presenting the journey and documents to prepare to reassure visitors and convert. The Google Business Profile was optimized alongside the site, with regular posts and responses to reviews.

The work connects pages, regulatory proof and the Google Business Profile. Rankings remain variable and must be checked in Search Console for the relevant period and area.