The public Ishane Joy website presents the brand and offers a six-step questionnaire before opening Telegram.
The problem
Instagram mixed everything
Simple questions, requests for support and important messages arrived in the same discussion thread.
The context was lost
To resume a conversation, the team had to reread scattered exchanges without immediately knowing what was urgent.
The solution
The site asks the right questions
A common path brings together the need, priority and useful information before transmitting the request.
The human receives a prepared exchange
The AI organizes the responses, then the team picks up with a clear summary instead of starting the conversation from the beginning.