View site

The project at a glance

From the blocker to what changes.

The starting point, the work delivered and what the client ultimately receives.

Construction & Trades

01Starting pointStart02What we buildWork03What is deliveredDelivery
pagecontact
A service is selectedin the navigation
An area is selectedfrom documented coverage
Pages are structuredby area and service
Information is readableservice, area and availability
Contact remains visiblein the mobile interface
Number displayedat the top of the page
Form displayedon the page
Pages organise areas and services, with a visible mobile contact path.
Website Construction & Craftsmen

A website structured by areas and services, with a visible contact path.

Discuss a project
Official logo: WILLEMS WILLEMS LOCKSMITH

Willems Serrurier presents services and coverage areas in a local structure. This case study describes delivered pages and interfaces without attributing rankings or call volume.

Image for the Willems Serrurier project
Problem addressed for Willems Serrurier: the situation before the digital solution.

The problem

Urgency hinges on first impressions

Faced with a slammed door, the customer calls quickly and must immediately distinguish a real locksmith from directories and dubious offers.

A general page was not responding locally

The municipality, the language and the type of intervention changed, but the visitor always had to find the right number without searching.

Solution built for Willems Serrurier: the new digital workflow in use.

The solution

Each municipality receives a clear answer

The pages cover the services and areas in the visitor's language, with information useful for the intervention.

Contact follows reading

On mobile, the call button and WhatsApp remain accessible to go directly from search to request.

RoleDesign & Development
KindSite and local SEO
Status Live
01

Competitive audit

Complete analysis of the SEO locksmith landscape in Belgium. Identifying keyword opportunities and competitor vulnerabilities. Emergency keywords have been identified as the closest to an immediate need: “emergency locksmith + city”.

The strategy was built around that intent without an unverifiable conversion multiplier.

02

Page Strategy

Creation of a page structure covering the documented areas and services. Each page presents verifiable local information: estimated intervention time, call-out fee and coverage area.

The structure helps visitors and search engines understand the page without promising a ranking.

03

Call with a gesture

Work on the urgent contact path: clickable number, stated hours and availability, and a floating mobile call button. One tap starts the call.

This is an interface deliverable; no call volume is attributed to the button without published measurement.

By area One page per service and city
24/7 Emergency displayed
Mobile Clickable number at the top

Your situation

Facing the same blocker?

Let’s see what currently stops your website from doing its job.

Analyse my website Discuss my project
Next project

Klyne

Check-up

Performance test

Your website on mobile and desktop

Answer in one minute

required

Loading the test…

Legal details