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The project at a glance

From the blocker to what changes.

The starting point, the work delivered and what the client ultimately receives.

Construction & Trades

01Starting pointStart02What we buildWork03What is deliveredDelivery
surfacerequest
“roof cleaning”on Google, with their town
A neighbour gives themthe address of the site
They give their surfacethemselves, in two fields
The price appearswithout waiting for a visit
They send their requestwith their estimate
The team checksmaterial, access and condition
They get an acknowledgementwith their estimate
€0 call-out feeto find out the price
The estimate frames the request; the team checks the roof before scheduling.
Website Construction & Craftsmen

Professional roof cleaning in Belgium. Defoaming, anti-foam treatment and high pressure. National coverage, transparent pricing.

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Official logo: Klyne Klyne

Klyne is a company specializing in roof cleaning in Belgium. Moss removal, anti-lichen treatment, high pressure cleaning: essential services to preserve the lifespan and appearance of residential and commercial roofs.

Image for the Klyne project
Problem addressed for Klyne: the situation before the digital solution.

The problem

The price remained unknown

To clean their roof, the owner had to call or wait for a visit before knowing an initial estimate.

Trust came too late

Without a clear explanation of the treatments and checks, it was difficult to distinguish a serious intervention from a vague promise.

Solution built for Klyne: the new digital workflow in use.

The solution

The surface gives a first estimate

The owner himself enters the surface area of ​​his roof and sees an indicative price before sending his request.

The team checks before planning

The material, access and condition of the roof are then validated by a person before any intervention.

Role Design & Development
Kind Site and price estimator
Status Live
01

Trust strategy

In a sector undermined by scams, it is trust that decides. The site was built around three pillars: transparent prices clearly displayed, before/after photos of real construction sites, and verified customer reviews.

Each visual element builds credibility and reduces objections from wary homeowners.

02

Local pages by city

Creation of dedicated pages for each city covered: Brussels, Namur, Liège, Charleroi, Antwerp, Ghent, Bruges, and more. Each page is optimized SEO for local queries such as “roof cleaning + city”.

Content is contextualized with regional specifics (common roof types, moss issues related to local climate) to maximize relevance.

03

Online estimator

Development of a price estimation tool integrated into the site. The owner enters his address and the surface area of ​​his roof in two fields, and an indicative price is calculated instantly.

This transparency eliminates the anxiety of “how much will it cost?” and sorts requests even before the first call. The form was edited several times until it was completely filled out.

13 Cities covered
15 €/m² Price displayed
Two fields All it takes
0 € Travel costs

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