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The project at a glance

From the blocker to what changes.

The starting point, the work delivered and what the client ultimately receives.

AI & Automation

01Starting pointStart02What we buildWork03What is deliveredDelivery
contextrouting
A message arrivessocial network or email
An answer is duethe thread must continue
Taradud gathersidentity, channel and history
The need is understoodcontext kept with the enquiry
The next step is chosenanswer, guide or alert
Answer senton the right channel
Next stepsuggested in the thread
Team alertedwhen a decision needs them
The message keeps its context until the answer, the next step or the handoff to the team.
Relationship engineAI & automation

Messages stay together. The team steps in when a decision matters.

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Official logo: Taradud Taradud Every opportunity stays visible

Taradud brings messages together, retains their context and shows the next step without taking control away from the team.

Image for the Taradud project
Problem addressed for Taradud: the situation before the digital solution.

The problem

Enquiries arrived everywhere

Instagram, WhatsApp, Messenger and email forced the team to move from one inbox to another to reconstruct a conversation.

The opportunity went cold in silence

A serious enquiry could disappear under notifications, lose its context and wait until the person went elsewhere.

Solution built for Taradud: the new digital workflow in use.

The solution

One conversation stays intact

Taradud keeps the name, the need and the answers together, so the thread can continue without asking for information twice.

A person steps in at the right time

The engine answers or guides within the agreed scope, then alerts the team when a decision genuinely needs a person.

RoleProduct strategy, design & development
TypeMultichannel relationship engine
Status Live
01

Bring channels together without mixing them

Instagram, WhatsApp, Messenger and email retain their original channel while joining one shared monitoring space.

02

Keep the thread intact

The name, the need, the history and the answers remain linked so nobody has to provide the same information twice.

03

Set a clear boundary

Taradud answers or guides within the agreed scope. The team is alerted when a decision or nuance genuinely needs a person.

4 channelsInstagram, WhatsApp, Messenger and email
Text + audioTwo ways to continue the conversation
1 historyContext remains attached to the contact
Human handoffThe team takes over when a decision is needed

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