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The project at a glance

From the blocker to what changes.

The starting point, the work delivered and what the client ultimately receives.

Automotive e-commerce

01Starting pointStart02What we buildWork03What is deliveredDelivery
platepayment
They search for a plateon Google
Their garage gives themthe address of the shop
They compose their platein French or Dutch
They pay onlinesecure payment
The price is recheckedon the server
The workshop receivesthe order, exactly as sent
The customer is confirmedstraight away
Delivery optionby Bpost
The payment sets everything off: nobody retypes an order by hand any more.
E-commerce Tech & AI

Plexiglass plate e-commerce with a real-time configurator, payment and delivery options.

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Official logo: autoplaque.be autoplaque.be

AutoPlaque sells plexiglass licence plates in Belgium. The e-commerce site that combines plate configurator, secure payment and express delivery throughout Belgium. AutoPlaque sells online, in French and Dutch, a technical product configured by number, format and accessories.

Image for the AutoPlaque project
Problem addressed for AutoPlaque: the situation before the digital solution.

The problem

A regulated product seemed complicated

Format, characters, conformity and fixation: the client had to make several decisions without clearly seeing the final result.

The command required too many trips

Without a common configuration, the customer and the workshop risked not talking about exactly the same plate.

Solution built for AutoPlaque: the new digital workflow in use.

The solution

The plate is composed on the screen

Each choice updates the preview so the customer knows what they are ordering before paying.

The workshop receives the order as is

The price is rechecked, the payment triggers the confirmations and the plate is prepared without manual re-entry.

Role Design & Development
Kind Shop and configurator
Status Live
01

E-commerce study

Analysis of existing purchasing journeys and friction points. Benchmark of e-commerce best practices for a technical product. The benchmark compared checkout steps, form clarity and visible trust signals.

02

Plate configurator

Development of a real-time visual configurator. The customer sees his plate being built on the screen before ordering. The configurator uses SVG renderings for clear display on all screens.

The user can preview their plate on a vehicle background to project themselves. Going from configuration to adding to cart is done in just one click.

03

Fewer abandonments along the way

Two versions of product pages compared in real conditions, simplification of checkout, addition of customer reviews displayed on the page. Every step optimized to reduce abandonment.

A/B testing looked at the placement of customer reviews, the colour of buttons and the number of steps before checkout. The final version keeps two visible steps - cart then checkout - instead of the four in the first prototype.

Delivery Option selected at checkout
2 languages French and Dutch
Real time Plate overview
Formats Checked when ordering

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