A Belgian team works through Paid media with physical planning materials

Paid media · Google, Microsoft, Meta and ChatGPT

Choose the advertising channel from the buying moment, not agency habit

Google and Microsoft capture search intent, Meta creates or re-engages demand, and Performance Max, Display, Video or CTV build reach. ChatGPT Ads adds conversational context; Belgian access must be checked again at activation.

Search, Social, Display and Video do different jobs

Google Ads and Microsoft Advertising/Bing meet explicit searches. Meta Ads, retargeting, Performance Max, Display, Native, Video and CTV cover discovery, recall, explanation or reach.

We do not tick every channel. Each campaign connects an audience or query, promise, creative, landing route and measurable action. Exclusions, territory, frequency and consent are set before bidding.

ChatGPT Ads is real; Belgian self-service is not open yet

OpenAI supports CPC and CPM campaigns, context hints and conversion measurement, with ads kept separate from answers. On 23 August 2026, its official page does not list Belgium among the countries where Ads Manager self-service is available; OpenAI asks advertisers outside supported countries to register their interest.

Hebora can prepare the account, creative variants, landing pages, measurement and access request, then activate only through authorised access. We do not promise priority access or placement in a specific conversation.

Accounts, fees and media remain separate

The client owns each account and its history. Media spend goes to Google, Microsoft, Meta, OpenAI or the relevant buying partner; Hebora invoices setup and management separately.

The default Ads path shows €1,000 setup plus €300 per month: €500 channel setup, €300 monthly management and a default, removable €500 starting audit. The published media floor starts at €300 per month; multi-channel plans, video and third-party costs are confirmed in the proposal. Leads and outcomes are not guaranteed.