Choose the moment before the platform
In Liège, Google and Microsoft/Bing test an application, language or delivery area while Display can support a catalogue. Informational queries and unserved destinations are excluded.
Search captures explicit demand; Social, Native, Display and Video build discovery or recall. Exclusions, audiences, schedules, territory and frequency protect spend before bids rise.
Scoping your project in Liège
Liège scoping separates local demand, technical application, delivery and wider markets. The page points to the right contact and reference material instead of making one catalogue answer everything. Translations preserve technical terms, capacity limits and destinations that are genuinely served.
For Liège, initial scoping checks application, language, delivery destination, consulted sheet and required contact. That review separates local need from a technical request intended for a wider market.
Hebora does not claim an office or local team in Liège. Useful travel and its terms are stated in the proposal.
Separate media, management and outcome
Liège measurement carries application, language, delivery destination and reference document into each enquiry. Reporting shows whether advertising helps a buyer find the right sheet and contact, then removes unserved destinations and purely informational searches. The client owns the account, media spend goes directly to the platform and Hebora management stays separate. Calls, forms and sales are reviewed for commercial quality.
The default Ads path shows €1,000 setup plus €300 per month, with the removable €500 starting audit preselected. Media spend starts at €300 per month; lead volume is not guaranteed. For ChatGPT Ads, OpenAI lists Ads Manager self-service as available in Belgium on 24 September 2026. The billed legal entity must be based in a supported country; account and ads remain subject to OpenAI requirements.