Choose the moment before the platform
In Ghent, Search first tests a use case or sector; short Video can explain the work or prototype before broad technology audiences absorb spend.
Search captures explicit demand; Social, Native, Display and Video build discovery or recall. Exclusions, audiences, schedules, territory and frequency protect spend before bids rise.
Scoping your project in Ghent
Ghent scoping connects buyer language, technical expertise, documentation and the next decision. A prototype or publication can act as evidence without becoming a sales page. The structure shows where depth belongs, who maintains each definition and which limits must remain visible in every language.
For Ghent, initial scoping separates the observed problem, intended application, prototype stage, available technical material and decision owner. It preserves the expertise while preparing a clear next step.
Hebora does not claim an office or local team in Ghent. Useful travel and its terms are stated in the proposal.
Separate media, management and outcome
Ghent reporting connects use case, sector, explanatory creative and the quality of the technical question. Budget grows when enquiries understand the method or prototype better, not because a broad technology audience produces cheap clicks. The client owns the account, media spend goes directly to the platform and Hebora management stays separate. Calls, forms and sales are reviewed for commercial quality.
The default Ads path shows €1,000 setup plus €300 per month, with the removable €500 starting audit preselected. Media spend starts at €300 per month; lead volume is not guaranteed. For ChatGPT Ads, OpenAI lists Ads Manager self-service as available in Belgium on 24 September 2026. The billed legal entity must be based in a supported country; account and ads remain subject to OpenAI requirements.