The official framework was difficult to understand
Sworn translation, apostille and legalisation were easily confused, even though each procedure requires different documents.

Customers keep asking the same questions
Hours, timing, documents, areas, prices: the answer lives in your head or an old message, never where the customer looks.
Publish a clear answer on the relevant page first. Then automate stable, non-sensitive questions against a precise source and visible human handover. A chatbot must not invent what the business has not decided.
Answer once, in the right placeObservable signs
The answer is the same for almost every customer.
It can point to a public page, table or written rule.
An exception can move cleanly to a person.
What this means
If visitors ask for hours or coverage every day, the page, Google listing or confirmation email may need fixing first. Automatically repeating hidden information does not make it clear.
An assistant helps when sources are clean, questions arrive after hours and human takeover is organised.
Client case
Sworn translation, apostille and legalisation were easily confused, even though each procedure requires different documents.
Clear guides explain the essential rules so each person can identify the procedure that applies to their document.
Useful order
Separate public information, personal cases, urgency and commercial decisions.
Write the answer on the page or in the knowledge source the team genuinely maintains.
The system must say when it does not know and pass context to a person.
Next step
FAQ
Only when prices are public, current and unambiguous. Personal quotes need a framed journey or human takeover.
It should say so, collect only what is needed and hand over. Inventing an answer is never acceptable.
Yes during direct interaction with an AI system. The information should be clear from first contact and applicable rules must be checked.