View site

The project at a glance

From the blocker to what changes.

The starting point, the work delivered and what the client ultimately receives.

Construction & Trades

01Starting pointStart02What we buildWork03What is deliveredDelivery
areaservice
Their boiler gives outthey search on Google
They search in Dutchfrom their own area
A customer recommends himand passes on the name
They find their areain their own language
They see the servicerepair or servicing
The request is routedto the right next step
They callthe number is already there
Or they write on WhatsAppfrom their phone
Or they ask for a quoteand its financing
A breakdown gets searched on a phone: the right area and the number are one thumb away.
Website Construction & Craftsmen

Heating engineer and plumber with 20 years of experience. Troubleshooting, installation and maintenance in Belgium.

Discuss a project
Official logo: Lorenzo Polito Lorenzo Polito Heating and plumbing

Lorenzo presents 20 years of experience as a heating engineer and plumber. That experience was barely visible online. He needed a site that made his services, completed work and contact options clear at first glance.

Image for the Lorenzo Chauffage project
Problem addressed for Lorenzo Chauffage: the situation before the digital solution.

The problem

A breakdown is sought urgently

From their phone, the customer had to quickly find the right service, in their town and in their language.

The experience remained invisible online

Twenty years in the business and lots of recommendations weren't enough if the number, services and areas were difficult to find.

Solution built for Lorenzo Chauffage: the new digital workflow in use.

The solution

Every need leads to the right page

The services and areas covered are separated to respond directly to the customer's search.

Contact remains within reach

Call, WhatsApp, quote or financing: everyone chooses the appropriate exit without starting their search again.

Role Design & Development
Kind Website and visible emergency contact
Status Live
01

Craftsman identity

Highlighting expertise and artisanal know-how. Photos of construction sites real, certifications, 20 years of experience highlighted. Photos of construction sites real ones have been sorted and professionally retouched.

Before/after installations boilers, leak repairs, renovated bathrooms, every picture tells a story of competence and reliability.

02

Mobile first

An urgent search is often made from a phone. The site is therefore mobile-first, with a clickable number and a simplified form.

Mobile-first design integrates a sticky header with the call number and a WhatsApp button for non-urgent requests.

03

SEO local

Work on local searches: “heating engineer Brussels”, “plumber emergency Belgium”. Dedicated pages by service and by area. The Google Business Profile was reworked with photos, service categories and a review-response method.

Review counts and their evolution must be checked directly on the client's listing.

4 Services presented
Emergency Contact visible
Estimate Short form
Mobile Number always visible

Your situation

Facing the same blocker?

Let’s see what currently stops your website from doing its job.

Analyse my website Discuss my project
Next project

Azarkan Santé

Check-up

Performance test

Your website on mobile and desktop

Answer in one minute

required

Loading the test…

Legal details