A shop owner marks the service area on a paper map before opening

Google, without jargon

Being good at your work does not automatically make you clear to Google.

Google combines clues: name, address, services, area and pages. Contradictions make the business unclear.

First confirm that your profile exists and shows the same details everywhere. Then give each genuine service a clear page. No technical vocabulary is required to begin.

See the four starting points

Two basic checks

Can Google find the business and understand its work?

Existence and understanding are separate problems.
  1. 01The Google profile remains missingThe profile may exist but does not appear for the name or expected local search.See the check
  2. 02Google does not understand the servicesGoogle finds the business but does not connect each need to a useful page.See the check
  3. 03Google profile basicsA strong foundation uses a few accurate, stable details that match the real operation.See the check
  4. 04Service pages without jargonChanging one word in the heading does not turn a copy into a useful new page.See the check

Simple evidence

Align the name, place and services

Visibility begins with consistent information, not a mountain of content.
  1. 01

    Search the name

    See what someone discovers without knowing your website.

  2. 02

    Compare details

    Name, address, phone and hours must tell the same story.

  3. 03

    Name services

    A clear page for each real need helps Google and customers.

02:00

Unsure what to inspect first?

The assessment separates the profile, website and content before discussing SEO.
Assess it in 2 min