What this page gives you
- What a good site actually doesTen checkable criteria, from speed to the contact form, without jargon.
- What makes a quote varyPage count, features, bespoke work, and whether visibility is included.
- The mistakes that keep you invisibleThe ones we see most often at small Belgian companies.
- Which kind of site fits your tradeOne page, showcase or shop: what each assumes and what it costs.
In its TIC 2025 survey, Statbel indicates that 9 out of 10 Belgian companies have a website. The scope covers businesses with at least 10 people: this figure describes the equipment of businesses, not the behaviour of all consumers. See the Statbel method and results.
Without a website, you are invisible. Or worse: a competitor with a clearer online presence may capture their attention. It's not a question of fashion. It's concrete. A good website explains your offer and lets people contact you outside opening hours.
In Belgium, your customers quickly compare the companies they find online. To stand out from the crowd, a Facebook page or a Google profile are no longer enough. You need a real site: a site that gives confidence, that opens quickly, that displays well on the phone and that appears when your customers type what they are looking for on Google.
Each site begins with a model designed to convert.
Not all sites are equal. The difference between a useful site and one that collects dust lies in a few verifiable basics.
A site that opens quickly
Speed is measured on real pages and real devices. Google recommends that Largest Contentful Paint occur within the first 2.5 seconds for a good experience; this threshold is verified with the Core Web Vitals, it cannot be promised blindly. See official metrics.
A site readable on phone
A site that is difficult to read on a small screen – text too small, buttons impossible to click, images that overflow – excludes part of the public. Mobile, tablet and computer rendering is therefore part of the basic control.
Be visible on Google (referencing)
Having a beautiful site that no one can find is like having a magnificent store in a dead end. SEO, that is to say referencing on Google, is what allows your site to appear when your customers are looking for your services. The site is delivered technically indexable. The default SEO path is a separate €1,400 setup and €700-per-month service, including the starting audit and monthly article; both add-ons can be removed in the configurator.
Transform visitors into customers
A site that attracts people but does not generate any calls or messages is a failure. Each page must guide the visitor towards a concrete action: call you, fill out a form, place an order. This is the real objective of a site: that the people who visit it become your customers.
After analysing dozens of Belgian small business sites, here are the errors we find all the time.
The poorly adjusted e-commerce CMS / WordPress trap
CMS e-commerce and WordPress are not bad in themselves. The problem comes from settings, unnecessary extensions, a generic design or an unmaintained base. The technical choice must follow the need, the skills of the team and the maintenance cost.
A site that Google ignores
Many small businesses pay for a website and are surprised when they don't get any visitors. The reason is simple: the site was not prepared for Google to understand and show it to the right people. Imagine a book without a title, without a table of contents and without a summary: no one knows what it is about. It's the same for Google with a poorly structured site.
A design that looks old
Dated design, confusing navigation, or outdated information can weaken trust. The correct frequency of redesign depends on the condition of the site and the activity; an arbitrary date does not replace an audit.
All our sites are responsive: mobile, tablet and computer.
At Hebora, we do not sell ready-made models. Each site is created to measure, based on your activity, your customers and your objectives. No generic site. A site designed for you, which reflects who you are.
Our way of working is simple and clear:
- First assessment. Together we look at your current situation, your market, your competitors. We identify what can be improved.
- Custom creation. Design, site construction and copy. Basic indexability is checked; any Google visibility strategy is scoped separately.
- Defined follow-up. The quote states the period, measurements and adjustments included.
Hebora presents 18 public projects - of ViaFidelis has Sertic, ofAutoPlaque to the Boucherie d'Evere. They allow you to examine actual published interfaces and tools without inventing a business outcome.
Each profession has its needs. A restaurant does not have the same expectations as a locksmith or a boutique. This is why we have developed solutions adapted to each sector.
Website for restaurant
Online menu, ordering by QR code, reservation, optimized Google sheet. The essentials to present the menu and simplify booking.
03Website for business
Online store, product catalog, click & collect, delivery. Your store open 24 hours a day on the internet.
04Redo your website
Is your site slow, outdated or unobtainable? The signs it's time to do it again, and how to do it.
05Budget your website in Belgium
Which influences the cost. Single page, showcase site, online store. Freelance or agency.
14Online menu for restaurant
Put your card on the internet and in QR code. Google, Facebook or website: free and paid options.
22Is my site well done?
The 10 objective criteria to evaluate the quality of your website.
- No ready-made model. Each site is unique, created for your business
- Basic indexation checked. The site is delivered to search engines; SEO strategy and monitoring remain a separate service
- A measured performance. The site is controlled on mobile and computer
- Human support. A single person who follows you and who understands your job
- Active throughout Belgium. We meet, we talk, we understand each other
- Follow-up after launch. The quote states the period and adjustments included after launch
Discover our complete services or consult our achievements to see the quality of our work.
Need support?
Hebora advises you before selling. Personalized diagnosis, tailor-made solution and a follow-up period defined in the quote.
Chat with HeboraTwo roles, one content owner
This page owns both the website pillar and the Brussels local combination. The city hub and Services index remain its two controlled entries.