Turn field work into repeatable formats
Retail, hospitality, creative and urban work produce different social material; the calendar starts with the trade, not Brussels shorthand.
We define a small set of formats, image rights and a short approval route. Each subject explains, reassures, recruits or opens a conversation.
What the Brussels market changes
Brussels pages must work across different offers, trades, and languages without reducing the city to its European quarter. For Social media management, that means Brussels scoping starts with the languages actually supported, the exact commercial radius and the owner of every changing fact. A language route is not decorative duplication: it keeps its own buyer questions, reciprocal links and contact path while price, capacity and conditions come from one approved source.
For Social media management, at the first conversation, scoping checks reply language, requested district or radius, the relevant service and the person who maintains the fact. That list guides the discussion without pretending the form already knows the answers.
For Social media management, the page stays explicit about the area actually served: Hebora does not claim an office or local team in Brussels. Useful travel and its terms are stated in the proposal.
Keep accounts and expectations clean
Accounts remain client-owned. Reach, engagement, visits and enquiries stay distinct; a useful theme can deepen an existing source page without spawning a URL.
The configurator lists €600 setup and €500 per month, one post a week being the minimum rhythm. Channels, shoots, moderation and volume are scoped; reach is not guaranteed.