SEO
From€300per month€900 · setup
- Choose this when
- Build durable visibility for defined services and areas.
- What you pay for
- Diagnostics, pages, structure and position tracking.
- Boundary to know
- Progress takes time and no ranking can be guaranteed.
SEO or Google Ads
Which budget should you choose: SEO or Google Ads?
Both bring visitors from Google, but they buy different things. SEO funds an asset that compounds; Google Ads buys immediate visibility while media spend runs.
Choose Google Ads when demand must start quickly and be measured immediately. Choose SEO when you can build useful pages and wait for progress.
Compare both budgetsOne engine, two costs
What each euro actually buys.
Google Ads
From€300per month€1,000 · setup
- Choose this when
- Test an offer quickly or create short-term demand.
- What you pay for
- Campaign structure and weekly management.
- Boundary to know
- Media spend is separate and visibility stops when it stops.
The useful question
Your deadline matters more than the channel name.
- 01
Immediate demand
For a dated campaign or launch, Google Ads produces evidence faster.
- 02
Recurring demand
For a service searched all year, SEO can build a more durable asset.
- 03
Landing page
Both fail when the page does not answer the query clearly or make action possible.
- 04
Measurement
Calls, forms and sales must be tracked; a cheaper click is not always a better customer.
Decide without folklore
Start with your hardest constraint.
The useful budget depends on timing, existing demand and your ability to produce pages or fund clicks.- Under three months: test Ads first
- Stable topic: build SEO
- Weak page: fix it before both
- Mixed budget: separate media and fees
02:00
Price the channel, not a promise.
SEO and Google Ads keep their costs separate. Compare them using the same assumptions.Open the full configuratorFAQ
SEO or paid search: useful questions
Does paid search improve SEO?
Not directly. Ads buy no organic rank, but their data can reveal which searches and offers convert.
Which channel is cheaper?
That cannot be answered honestly without timing and volume. SEO funds work; paid search funds work plus media paid to Google.
Can I launch both?
Yes, provided the same conversions are tracked and both budget lines remain separate.
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