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The project at a glance

From the blocker to what changes.

The starting point, the work delivered and what the client ultimately receives.

Construction & Trades

01Starting pointStart02What we buildWork03What is deliveredDelivery
pageproof
They search a tradeon Google, with their town
They search in Dutchfrom their own area
One page per tradeand per town covered
They land on theirswith the prices
Projects are shownin before and after photos
Quote requestedfrom the right page
Or they callthe number follows the page
One trade, one town, one page: whoever searches lands on theirs.
Website Construction & Craftsmen

Family building construction business. 37 services, one page per profession and per city, emergencies 24/7.

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Official logo: Vinteler Vinteler One company · Every solution

Vinteler is a family business that carries out all types of building work in Belgium. With several construction trades to present, the company needed a website that matched its expertise.

Image for the Vinteler project
Problem addressed for Vinteler: the situation before the digital solution.

The problem

A very large offer became unreadable

With many professions, the visitor could believe in a list of services without understanding the expertise behind each one.

The construction sites remained invisible

Word of mouth showed neither the extent of the work carried out nor the ability to coordinate a complete renovation.

Solution built for Vinteler: the new digital workflow in use.

The solution

One job and one city per page

Each search leads to a precise answer with the service, the area and the information useful for requesting a quote.

Achievements prove know-how

Before-and-after photos make the work visible and show that a single contact can follow several stages of the construction site.

Role Design & Development
Kind Multi-service site
Status Live
01

Organization of pages

Organization of 37 services into clear categories. Each service has its page dedicated with its description, photos and quote button. Intuitive navigation despite the richness of the catalog.

An audit of Google searches revealed that customers are searching rarely "general works company" but rather "plumber Brussels" or "electrician Schaerbeek". Each service page therefore targets a specific request and local.

02

Visual portfolio

Highlighting the projects carried out with before/after photos. Gallery filtered by type of work to inspire confidence. Before/after photos are the most engaging content on the site: they visually prove the quality of the work and create a “wow” effect that prompts you to request a quote. Each project is geolocated to reinforce local credibility.

03

SEO multi-service

SEO strategy covering each service and each geographic area. Pages optimized for “building + city works” throughout Belgium. The strategy of content includes blog articles on seasonal work (heating before winter, roofing in spring) which generate informational traffic and position Vinteler as a trusted expert.

37 Services presented
1 page By service
Estimate Quick form
Local By profession and city

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