A craftsperson arranging paper page layouts and material samples to define the essential website pages

Essential website pages

Your website does not need many pages. It needs the right ones.

Every page should answer a real customer question, not merely fill a menu.

Start with home, one page for each genuinely different offer, useful proof and simple contact. Add only what real enquiries justify.

See the two answers

Practical questions

Two decisions before drawing the menu

Decide what home must say, then how many pages your offers genuinely require.
  1. 01What belongs on a homepage?The three elements to show before adding more blocks or visual effects.See the simple answer
  2. 02How many pages do you need?A simple counting method that does not artificially inflate the website.See the simple answer
  3. 03Do you need an About page?Decide whether the company story genuinely helps a customer choose.See the simple answer
  4. 04What belongs on your contact page?The minimum information that turns a form into a real contact point.See the simple answer
  5. 05Does your website need an FAQ page?Turn genuine repeated questions into short answers that guide the next step.See the simple answer
  6. 06Does your business need a blog?Decide from useful questions and a publishing rhythm the business can sustain.See the simple answer
  7. 07What belongs in the website menu?Choose short recognisable links and order them around visitor needs.See the simple answer
  8. 08What belongs in a website footer?End every page with contact, stable details and useful secondary links.See the simple answer

Decide from real work

Give each page a job, not a word quota.

If two pages answer the same question, they probably belong in one clearer page.
  1. 01

    Use a real example

    Start with an actual enquiry or task, not an invented ideal case.

  2. 02

    Check the need

    Keep only what helps a person understand or act.

  3. 03

    Choose the useful minimum

    A small clear structure beats an inflated system.

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