{
  "schema_version": 1,
  "lang": "en",
  "page_type": "content-page",
  "source_file": "what-to-write-google-business-profile-description.html",
  "context_url": "https://hebora.be/contexts/what-to-write-google-business-profile-description.en.json",
  "url": "https://hebora.be/what-to-write-google-business-profile-description.html",
  "title": "What should a Google Business Profile description say? | Hebora",
  "meta_description": "Activity, customers and real service area: discover how to write a clear Google description without stacking keywords or inventing business claims.",
  "h1": "A Google description should explain the activity normally, not recite a list of searches.",
  "lead_paragraph": "A few precise sentences can state what you do, who it helps and where you genuinely work.",
  "structured_data_types": [
    "WebPage",
    "CreativeWork",
    "BreadcrumbList",
    "ListItem"
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  "headings": [
    {
      "level": 2,
      "text": "What you can observe"
    },
    {
      "level": 2,
      "text": "The short answer"
    },
    {
      "level": 2,
      "text": "Name the primary activity"
    },
    {
      "level": 3,
      "text": "Name the primary activity"
    },
    {
      "level": 3,
      "text": "Add useful reference points"
    },
    {
      "level": 3,
      "text": "Check every claim"
    },
    {
      "level": 2,
      "text": "Do not write for the engine at the reader’s expense."
    },
    {
      "level": 2,
      "text": "Check the rule at its source"
    },
    {
      "level": 2,
      "text": "Make the business consistent"
    },
    {
      "level": 2,
      "text": "The question, directly"
    }
  ]
}