{
  "schema_version": 1,
  "lang": "en",
  "page_type": "content-page",
  "source_file": "what-to-put-on-business-service-page.html",
  "context_url": "https://hebora.be/contexts/what-to-put-on-business-service-page.en.json",
  "url": "https://hebora.be/what-to-put-on-business-service-page.html",
  "title": "What belongs on a business service page? | Hebora",
  "meta_description": "Problem, working method, proof and next step: discover what a clear service page needs without filling sections with generic marketing copy.",
  "h1": "A service page should help customers recognise their need and understand your intervention.",
  "lead_paragraph": "The service name is not enough. Visitors need the problem, process, proof and next step.",
  "structured_data_types": [
    "WebPage",
    "BreadcrumbList",
    "ListItem"
  ],
  "headings": [
    {
      "level": 2,
      "text": "What you can observe"
    },
    {
      "level": 2,
      "text": "The short answer"
    },
    {
      "level": 2,
      "text": "Begin with the need"
    },
    {
      "level": 3,
      "text": "Begin with the need"
    },
    {
      "level": 3,
      "text": "Explain the process"
    },
    {
      "level": 3,
      "text": "Prove and guide"
    },
    {
      "level": 2,
      "text": "Do not fill the page with generic copy."
    },
    {
      "level": 2,
      "text": "Make the business consistent"
    },
    {
      "level": 2,
      "text": "The question, directly"
    }
  ]
}