{
  "schema_version": 1,
  "lang": "en",
  "page_type": "content-page",
  "source_file": "what-to-put-on-business-homepage.html",
  "context_url": "https://hebora.be/contexts/what-to-put-on-business-homepage.en.json",
  "url": "https://hebora.be/what-to-put-on-business-homepage.html",
  "title": "What should a business homepage include? | Hebora",
  "meta_description": "Offer, action and proof: discover what belongs on a homepage so visitors understand the business and know which step to take next without technical jargon.",
  "h1": "Your homepage should answer three questions, not tell the whole company story.",
  "lead_paragraph": "A visitor should understand what you do, who it helps and which next action to take.",
  "structured_data_types": [
    "WebPage",
    "BreadcrumbList",
    "ListItem"
  ],
  "headings": [
    {
      "level": 2,
      "text": "What you can observe"
    },
    {
      "level": 2,
      "text": "The short answer"
    },
    {
      "level": 2,
      "text": "Write the offer in one sentence"
    },
    {
      "level": 3,
      "text": "Write the offer in one sentence"
    },
    {
      "level": 3,
      "text": "Choose one action"
    },
    {
      "level": 3,
      "text": "Add one proof point"
    },
    {
      "level": 2,
      "text": "Do not place the entire business above the fold."
    },
    {
      "level": 2,
      "text": "Clarify before rebuilding"
    },
    {
      "level": 2,
      "text": "The question, directly"
    }
  ]
}