{
  "schema_version": 1,
  "lang": "en",
  "page_type": "content-page",
  "source_file": "what-proof-to-show-on-website.html",
  "context_url": "https://hebora.be/contexts/what-proof-to-show-on-website.en.json",
  "url": "https://hebora.be/what-proof-to-show-on-website.html",
  "title": "What proof should a business website show? | Hebora",
  "meta_description": "Reviews, real work and verifiable facts: discover which proof builds trust without inventing numbers or exposing private customer details or private data.",
  "h1": "Useful proof is specific, real and connected to the offer.",
  "lead_paragraph": "Large claims reassure less than a small example a customer can understand.",
  "structured_data_types": [
    "WebPage",
    "BreadcrumbList",
    "ListItem"
  ],
  "headings": [
    {
      "level": 2,
      "text": "What you can observe"
    },
    {
      "level": 2,
      "text": "The short answer"
    },
    {
      "level": 2,
      "text": "Collect real work"
    },
    {
      "level": 3,
      "text": "Collect real work"
    },
    {
      "level": 3,
      "text": "Add context"
    },
    {
      "level": 3,
      "text": "Obtain permission"
    },
    {
      "level": 2,
      "text": "Never invent a result or publish confidential details."
    },
    {
      "level": 2,
      "text": "Clarify before rebuilding"
    },
    {
      "level": 2,
      "text": "The question, directly"
    }
  ]
}