{
  "schema_version": 1,
  "lang": "en",
  "page_type": "content-page",
  "source_file": "what-call-to-action-on-service-page.html",
  "context_url": "https://hebora.be/contexts/what-call-to-action-on-service-page.en.json",
  "url": "https://hebora.be/what-call-to-action-on-service-page.html",
  "title": "What call to action belongs on a service page? | Hebora",
  "meta_description": "Quote, call or booking: discover which next action matches the visitor’s decision stage without stacking several competing buttons on the page.",
  "h1": "The right action asks only for a reasonable commitment at that moment.",
  "lead_paragraph": "Someone discovering a service is not always ready to book or buy immediately.",
  "structured_data_types": [
    "WebPage",
    "BreadcrumbList",
    "ListItem"
  ],
  "headings": [
    {
      "level": 2,
      "text": "What you can observe"
    },
    {
      "level": 2,
      "text": "The short answer"
    },
    {
      "level": 2,
      "text": "Name the next decision"
    },
    {
      "level": 3,
      "text": "Name the next decision"
    },
    {
      "level": 3,
      "text": "Reduce the effort"
    },
    {
      "level": 3,
      "text": "Prepare what follows"
    },
    {
      "level": 2,
      "text": "Do not stack several competing calls to action."
    },
    {
      "level": 2,
      "text": "Make the business consistent"
    },
    {
      "level": 2,
      "text": "The question, directly"
    }
  ]
}