{
  "schema_version": 1,
  "lang": "en",
  "page_type": "content-page",
  "source_file": "should-website-have-page-for-each-customer-type.html",
  "context_url": "https://hebora.be/contexts/should-website-have-page-for-each-customer-type.en.json",
  "url": "https://hebora.be/should-website-have-page-for-each-customer-type.html",
  "title": "Does each customer type need a separate page? | Hebora",
  "meta_description": "Different needs, proof and journeys: discover when a page for each audience genuinely helps without duplicating the same service several times.",
  "h1": "Separate audiences only when their need, proof or journey genuinely changes.",
  "lead_paragraph": "Replacing a few words in the same copy does not justify a new page.",
  "structured_data_types": [
    "WebPage",
    "BreadcrumbList",
    "ListItem"
  ],
  "headings": [
    {
      "level": 2,
      "text": "What you can observe"
    },
    {
      "level": 2,
      "text": "The short answer"
    },
    {
      "level": 2,
      "text": "Compare the decisions"
    },
    {
      "level": 3,
      "text": "Compare the decisions"
    },
    {
      "level": 3,
      "text": "Separate only real differences"
    },
    {
      "level": 3,
      "text": "Connect the core service"
    },
    {
      "level": 2,
      "text": "Do not invent audiences merely to multiply pages."
    },
    {
      "level": 2,
      "text": "Make the business consistent"
    },
    {
      "level": 2,
      "text": "The question, directly"
    }
  ]
}