{
  "schema_version": 1,
  "lang": "en",
  "page_type": "content-page",
  "source_file": "should-service-page-explain-process.html",
  "context_url": "https://hebora.be/contexts/should-service-page-explain-process.en.json",
  "url": "https://hebora.be/should-service-page-explain-process.html",
  "title": "Should a service page explain the process? | Hebora",
  "meta_description": "Steps, customer role and timing: discover how to explain a service clearly without exposing every technique or inventing a process that is not real.",
  "h1": "A clear process reduces uncertainty before the first conversation.",
  "lead_paragraph": "Customers mainly need to know what happens next, what they provide and when a decision is required.",
  "structured_data_types": [
    "WebPage",
    "BreadcrumbList",
    "ListItem"
  ],
  "headings": [
    {
      "level": 2,
      "text": "What you can observe"
    },
    {
      "level": 2,
      "text": "The short answer"
    },
    {
      "level": 2,
      "text": "Choose visible stages"
    },
    {
      "level": 3,
      "text": "Choose visible stages"
    },
    {
      "level": 3,
      "text": "Name the result"
    },
    {
      "level": 3,
      "text": "Show the handover"
    },
    {
      "level": 2,
      "text": "Do not invent a perfect process to fill the page."
    },
    {
      "level": 2,
      "text": "Make the business consistent"
    },
    {
      "level": 2,
      "text": "The question, directly"
    }
  ]
}