{
  "schema_version": 1,
  "lang": "en",
  "page_type": "content-page",
  "source_file": "should-each-service-have-own-page.html",
  "context_url": "https://hebora.be/contexts/should-each-service-have-own-page.en.json",
  "url": "https://hebora.be/should-each-service-have-own-page.html",
  "title": "Should each business service have its own page? | Hebora",
  "meta_description": "Offer, problem and proof: discover when a service deserves its own page and when two close variations should remain grouped on a clear business website.",
  "h1": "Create one page per genuine decision, not per synonym.",
  "lead_paragraph": "A separate page helps when the customer, problem, proof or next step genuinely changes.",
  "structured_data_types": [
    "WebPage",
    "BreadcrumbList",
    "ListItem"
  ],
  "headings": [
    {
      "level": 2,
      "text": "What you can observe"
    },
    {
      "level": 2,
      "text": "The short answer"
    },
    {
      "level": 2,
      "text": "Map the differences"
    },
    {
      "level": 3,
      "text": "Map the differences"
    },
    {
      "level": 3,
      "text": "Assign proof and action"
    },
    {
      "level": 3,
      "text": "Merge close variations"
    },
    {
      "level": 2,
      "text": "Do not duplicate the same text."
    },
    {
      "level": 2,
      "text": "Make the business consistent"
    },
    {
      "level": 2,
      "text": "The question, directly"
    }
  ]
}