{
  "schema_version": 1,
  "lang": "en",
  "page_type": "content-page",
  "source_file": "should-business-website-show-prices.html",
  "context_url": "https://hebora.be/contexts/should-business-website-show-prices.en.json",
  "url": "https://hebora.be/should-business-website-show-prices.html",
  "title": "Should a business website show prices? | Hebora",
  "meta_description": "Exact price, range or starting point: discover what to show so enquiries self-filter without promising a misleading amount or creating false expectations.",
  "h1": "Show enough price to guide, never enough to mislead.",
  "lead_paragraph": "A price may be exact, indicative or impossible before assessment; state which one applies.",
  "structured_data_types": [
    "WebPage",
    "BreadcrumbList",
    "ListItem"
  ],
  "headings": [
    {
      "level": 2,
      "text": "What you can observe"
    },
    {
      "level": 2,
      "text": "The short answer"
    },
    {
      "level": 2,
      "text": "Choose the right format"
    },
    {
      "level": 3,
      "text": "Choose the right format"
    },
    {
      "level": 3,
      "text": "Describe the scope"
    },
    {
      "level": 3,
      "text": "Date the information"
    },
    {
      "level": 2,
      "text": "Avoid false precision."
    },
    {
      "level": 2,
      "text": "Clarify before rebuilding"
    },
    {
      "level": 2,
      "text": "The question, directly"
    }
  ]
}