{
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  "lang": "en",
  "page_type": "city-service-hub",
  "source_file": "services-ghent-en.html",
  "context_url": "https://hebora.be/contexts/services-ghent-en.en.json",
  "url": "https://hebora.be/services-ghent-en.html",
  "title": "Digital services for Ghent businesses | Hebora",
  "meta_description": "Websites, redesign, SEO, paid search, social media and AI visibility that make complex Ghent. See the local method, pricing and boundaries before you decide.",
  "service_id": null,
  "city_id": "ghent",
  "roles": [
    "city-hub"
  ],
  "parent_urls": [
    "https://hebora.be/service-areas-en.html"
  ],
  "language_alternates": {
    "fr": "https://hebora.be/services-gand.html",
    "nl": "https://hebora.be/diensten-gent-nl.html",
    "en": "https://hebora.be/services-ghent-en.html"
  },
  "internal_links": [
    {
      "label": "Services",
      "url": "https://hebora.be/services-en.html"
    },
    {
      "label": "Service areas",
      "url": "https://hebora.be/service-areas-en.html"
    },
    {
      "label": "Website design · Ghent →",
      "url": "https://hebora.be/website-design-ghent-en.html"
    },
    {
      "label": "Website redesign · Ghent →",
      "url": "https://hebora.be/website-redesign-ghent-en.html"
    },
    {
      "label": "SEO · Ghent →",
      "url": "https://hebora.be/seo-ghent-en.html"
    },
    {
      "label": "Paid media · Ghent →",
      "url": "https://hebora.be/google-ads-management-ghent-en.html"
    },
    {
      "label": "Social media management · Ghent →",
      "url": "https://hebora.be/social-media-management-ghent-en.html"
    },
    {
      "label": "AI visibility and GEO · Ghent →",
      "url": "https://hebora.be/ai-visibility-ghent-en.html"
    },
    {
      "label": "Discuss Ghent",
      "url": "https://hebora.be/contact-en.html"
    }
  ],
  "images": [
    {
      "src": "https://hebora.be/images/local-services/local-service-en-services-ghent-en-1536.webp",
      "alt": "A local team in Ghent separates six digital work areas into tangible project kits"
    }
  ],
  "guardrails": [
    "No ranking, citation, recommendation or commercial result is guaranteed.",
    "Hebora does not claim a local office or local staff on this page.",
    "Visible facts and structured data must remain aligned."
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  "h1": "Technical depth needs a buying route, not a layer of slogans",
  "lead_paragraph": "Ghent · complex expertise made useful",
  "structured_data_types": [
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    "BreadcrumbList",
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  "headings": [
    {
      "level": 2,
      "text": "Show innovation through the work"
    },
    {
      "level": 2,
      "text": "Clarity and acquisition are different jobs"
    },
    {
      "level": 2,
      "text": "Continue through this structure"
    },
    {
      "level": 2,
      "text": "Find the missing explanation"
    }
  ],
  "sections": [
    {
      "heading": "Show innovation through the work",
      "intro": "The City of Ghent presents an ecosystem of technology, innovation, expertise, international talent and research networks. Local scenes therefore foreground making, materials and decisions rather than a fictional futuristic lab."
    },
    {
      "heading": "Clarity and acquisition are different jobs",
      "intro": "The website shapes the route; SEO owns organic questions; GEO maintains source clarity; paid search tests explicit demand; social media documents process; redesign protects valuable existing material."
    },
    {
      "heading": "Continue through this structure",
      "intro": "Official market source"
    },
    {
      "heading": "Find the missing explanation",
      "intro": "We place the offer, evidence and buying questions side by side before choosing the route or channel."
    }
  ],
  "entities_mentioned": []
}