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  "url": "https://hebora.be/seo-or-google-ads-which-budget.html",
  "title": "SEO or Google Ads: which budget should you choose? | Hebora",
  "meta_description": "Compare SEO and Google Ads by timing, cost, media spend and objective. Published pricing and a two-minute configurator, with no ranking or lead promise.",
  "h1": "Which budget should you choose: SEO or Google Ads?",
  "lead_paragraph": "Both bring visitors from Google, but they buy different things. SEO funds an asset that compounds; Google Ads buys immediate visibility while media spend runs.",
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    {
      "level": 2,
      "text": "What each euro actually buys."
    },
    {
      "level": 3,
      "text": "SEO"
    },
    {
      "level": 3,
      "text": "Google Ads"
    },
    {
      "level": 2,
      "text": "Your deadline matters more than the channel name."
    },
    {
      "level": 3,
      "text": "Immediate demand"
    },
    {
      "level": 3,
      "text": "Recurring demand"
    },
    {
      "level": 3,
      "text": "Landing page"
    },
    {
      "level": 3,
      "text": "Measurement"
    },
    {
      "level": 2,
      "text": "Start with your hardest constraint."
    },
    {
      "level": 2,
      "text": "Price the channel, not a promise."
    },
    {
      "level": 2,
      "text": "SEO or paid search: useful questions"
    },
    {
      "level": 2,
      "text": "Check-up"
    },
    {
      "level": 3,
      "text": "Your website on mobile and desktop"
    }
  ]
}