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  "url": "https://hebora.be/seo-or-chatgpt-which-budget.html",
  "title": "SEO or ChatGPT: where should you invest first? | Hebora",
  "meta_description": "Compare SEO and ChatGPT visibility: build the source first, then measure AI answers. See published pricing, priorities and limits, with no citation promise.",
  "h1": "SEO or ChatGPT: where should you invest first?",
  "lead_paragraph": "AI visibility does not replace search optimisation. ChatGPT, Gemini and assisted search need public, clear and verifiable sources—the ground SEO prepares.",
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    {
      "level": 2,
      "text": "Build the foundation, then the new surface."
    },
    {
      "level": 3,
      "text": "SEO"
    },
    {
      "level": 3,
      "text": "ChatGPT and AI visibility"
    },
    {
      "level": 2,
      "text": "Four signals show where to start."
    },
    {
      "level": 3,
      "text": "Missing pages"
    },
    {
      "level": 3,
      "text": "Weak indexing"
    },
    {
      "level": 3,
      "text": "False answers"
    },
    {
      "level": 3,
      "text": "Stable questions"
    },
    {
      "level": 2,
      "text": "GEO without SEO is a façade."
    },
    {
      "level": 2,
      "text": "Build the source, then measure its reuse."
    },
    {
      "level": 2,
      "text": "SEO, GEO and ChatGPT"
    },
    {
      "level": 2,
      "text": "Check-up"
    },
    {
      "level": 3,
      "text": "Your website on mobile and desktop"
    }
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