{
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  "lang": "en",
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  "url": "https://hebora.be/project-willems-en.html",
  "title": "Willems Serrurier: local pages and mobile contact | Hebora",
  "meta_description": "A site structured by area and by service, with the practical information and a contact route that stays visible on a phone. See what your own site is worth.",
  "h1": "Willems Serrurier",
  "lead_paragraph": "A website structured by areas and services, with a visible contact path.",
  "structured_data_types": [
    "Article",
    "Organization",
    "ImageObject",
    "LocalBusiness",
    "WebPage",
    "BreadcrumbList",
    "ListItem"
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    {
      "name": "Hebora",
      "type": "Organization"
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    {
      "name": "Willems Serrurier",
      "type": "LocalBusiness"
    }
  ],
  "headings": [
    {
      "level": 2,
      "text": "Overview"
    },
    {
      "level": 3,
      "text": "The problem"
    },
    {
      "level": 3,
      "text": "The Solution"
    },
    {
      "level": 2,
      "text": "Process"
    },
    {
      "level": 3,
      "text": "Competitive audit"
    },
    {
      "level": 3,
      "text": "Page Strategy"
    },
    {
      "level": 3,
      "text": "Call with a gesture"
    },
    {
      "level": 2,
      "text": "Deliverables"
    },
    {
      "level": 2,
      "text": "Klyne"
    }
  ],
  "sections": [
    {
      "heading": "Overview",
      "intro": "Willems Serrurier presents services and coverage areas in a local structure. This case study describes delivered pages and interfaces without attributing rankings or call volume."
    },
    {
      "heading": "Process",
      "intro": "Complete analysis of the SEO locksmith landscape in Belgium. Identifying keyword opportunities and competitor vulnerabilities. Emergency keywords have been identified as the closest to an immediate need: “emergency locksmith + city”. The strategy was built around that intent without an unverifiable conversion multiplier."
    },
    {
      "heading": "Deliverables"
    },
    {
      "heading": "Klyne"
    }
  ],
  "proof_points": [
    {
      "label": "Role",
      "value": "Design & Development"
    },
    {
      "label": "Kind",
      "value": "Showcase site"
    }
  ],
  "internal_links": [
    {
      "label": "Hebora",
      "url": "https://hebora.be/about-en.html"
    },
    {
      "label": "Next project Klyne",
      "url": "https://hebora.be/project-klyne-en.html"
    }
  ],
  "open_graph_image": "https://hebora.be/hebora-accueil-client-conseil-digital-belgique.jpg",
  "images": []
}