{
  "schema_version": 1,
  "lang": "en",
  "page_type": "case-study",
  "source_file": "project-vinteler-en.html",
  "context_url": "https://hebora.be/contexts/project-vinteler-en.en.json",
  "url": "https://hebora.be/project-vinteler-en.html",
  "title": "Vinteler | Case Study - Hebora",
  "meta_description": "Vinteler, a family construction company in Belgium: a site sorted by service, saying what each covers and what it does not. Test your own site in one minute.",
  "h1": "Vinteler",
  "lead_paragraph": "Family building construction business. 37 services, one page per profession and per city, emergencies 24/7.",
  "structured_data_types": [
    "Article",
    "Organization",
    "ImageObject",
    "LocalBusiness",
    "WebPage",
    "BreadcrumbList",
    "ListItem"
  ],
  "entities_mentioned": [
    {
      "name": "Hebora",
      "type": "Organization"
    },
    {
      "name": "Vinteler",
      "type": "LocalBusiness"
    }
  ],
  "headings": [
    {
      "level": 2,
      "text": "Overview"
    },
    {
      "level": 3,
      "text": "The problem"
    },
    {
      "level": 3,
      "text": "The Solution"
    },
    {
      "level": 2,
      "text": "Process"
    },
    {
      "level": 3,
      "text": "Organization of pages"
    },
    {
      "level": 3,
      "text": "Visual portfolio"
    },
    {
      "level": 3,
      "text": "SEO multi-service"
    },
    {
      "level": 2,
      "text": "Deliverables"
    },
    {
      "level": 2,
      "text": "Boucherie d'Evere"
    }
  ],
  "sections": [
    {
      "heading": "Overview",
      "intro": "Vinteler is a family business that carries out all types of building work in Belgium. With several construction trades to present, the company needed a website that matched its expertise. From plumbing to electricity through painting, carpentry and structural work, Vinteler is the type of multi-purpose business that every homeowner dreams of finding. Only one contact for all work, this is a massive argument in a sector where clients usually have to juggle 5 different craftsmen for a project renovation."
    },
    {
      "heading": "Process",
      "intro": "Organization of 37 services into clear categories. Each service has its page dedicated with its description, photos and quote button. Intuitive navigation despite the richness of the catalog. An audit of Google searches revealed that customers are searching rarely \"general works company\" but rather \"plumber Brussels\" or \"electrician Schaerbeek\". Each service page therefore targets a specific request and local."
    },
    {
      "heading": "Deliverables"
    },
    {
      "heading": "Boucherie d'Evere"
    }
  ],
  "proof_points": [
    {
      "label": "Role",
      "value": "Design & Development"
    },
    {
      "label": "Kind",
      "value": "Showcase site"
    }
  ],
  "internal_links": [
    {
      "label": "Hebora",
      "url": "https://hebora.be/about-en.html"
    },
    {
      "label": "Next project Boucherie d'Evere",
      "url": "https://hebora.be/project-boucherie-en.html"
    }
  ],
  "open_graph_image": "https://hebora.be/hebora-accueil-client-conseil-digital-belgique.jpg",
  "images": []
}