{
  "schema_version": 1,
  "lang": "en",
  "page_type": "case-study",
  "source_file": "project-viafidelis-en.html",
  "context_url": "https://hebora.be/contexts/project-viafidelis-en.en.json",
  "url": "https://hebora.be/project-viafidelis-en.html",
  "title": "ViaFidelis: online credit file | Hebora",
  "meta_description": "A guided mortgage application journey: one structured form, documented options and an answer under the broker's stated terms. Test your own site in a minute.",
  "h1": "ViaFidelis",
  "lead_paragraph": "Your financial partner for your real estate projects. Credit, insurance and advice. One clear journey to prepare and submit an application.",
  "structured_data_types": [
    "Article",
    "Organization",
    "ImageObject",
    "WebSite",
    "WebPage",
    "BreadcrumbList",
    "ListItem"
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  "entities_mentioned": [
    {
      "name": "Hebora",
      "type": "Organization"
    }
  ],
  "headings": [
    {
      "level": 2,
      "text": "Overview"
    },
    {
      "level": 3,
      "text": "The problem"
    },
    {
      "level": 3,
      "text": "The Solution"
    },
    {
      "level": 2,
      "text": "Process"
    },
    {
      "level": 3,
      "text": "Visual identity and positioning"
    },
    {
      "level": 3,
      "text": "Pages that lead to contact"
    },
    {
      "level": 3,
      "text": "The construction of the site"
    },
    {
      "level": 3,
      "text": "SEO local and credibility"
    },
    {
      "level": 2,
      "text": "Deliverables"
    },
    {
      "level": 2,
      "text": "Sertic"
    }
  ],
  "sections": [
    {
      "heading": "Overview",
      "intro": "ViaFidelis is an independent mortgage broker based in Belgium. The goal: to create a professional digital presence that inspires confidence and clearly presents the funding request journey. In a market where traditional banks dominate online communication, an independent broker must redouble their efforts to capture the attention of future buyers. ViaFidelis needed a clear presentation of its guidance, the documents required and the options reviewed with each client."
    },
    {
      "heading": "Process",
      "intro": "Navy and white palette that evokes confidence and financial strength. A reassuring tone, professional, yet approachable. Suitable for first-time buyers and experienced investors. A review of competing sites helped avoid the most generic visual conventions without claiming to measure the whole Belgian market. The choice of navy blue combined with modern typography creates an immediately recognizable premium positioning."
    },
    {
      "heading": "Deliverables"
    },
    {
      "heading": "Sertic"
    }
  ],
  "proof_points": [
    {
      "label": "Role",
      "value": "Design & Development"
    },
    {
      "label": "Kind",
      "value": "Showcase site"
    }
  ],
  "internal_links": [
    {
      "label": "Hebora",
      "url": "https://hebora.be/about-en.html"
    },
    {
      "label": "Next project Sertic",
      "url": "https://hebora.be/project-sertic-en.html"
    }
  ],
  "open_graph_image": "https://hebora.be/hebora-accueil-client-conseil-digital-belgique.jpg",
  "images": []
}