{
  "schema_version": 1,
  "lang": "en",
  "page_type": "case-study",
  "source_file": "project-lorenzo-en.html",
  "context_url": "https://hebora.be/contexts/project-lorenzo-en.en.json",
  "url": "https://hebora.be/project-lorenzo-en.html",
  "title": "Lorenzo Chauffage | Case Study - Hebora",
  "meta_description": "Lorenzo Chauffage, heating engineer and plumber in Belgium: 20 years on the job, the callout explained and the quote asked for online. See what yours is worth.",
  "h1": "Lorenzo Chauffage",
  "lead_paragraph": "Heating engineer and plumber with 20 years of experience. Troubleshooting, installation and maintenance in Belgium.",
  "structured_data_types": [
    "Article",
    "Organization",
    "ImageObject",
    "LocalBusiness",
    "WebPage",
    "BreadcrumbList",
    "ListItem"
  ],
  "entities_mentioned": [
    {
      "name": "Hebora",
      "type": "Organization"
    },
    {
      "name": "Lorenzo Chauffage",
      "type": "LocalBusiness"
    }
  ],
  "headings": [
    {
      "level": 2,
      "text": "Overview"
    },
    {
      "level": 3,
      "text": "The problem"
    },
    {
      "level": 3,
      "text": "The Solution"
    },
    {
      "level": 2,
      "text": "Process"
    },
    {
      "level": 3,
      "text": "Craftsman identity"
    },
    {
      "level": 3,
      "text": "Mobile first"
    },
    {
      "level": 3,
      "text": "SEO local"
    },
    {
      "level": 2,
      "text": "Deliverables"
    },
    {
      "level": 2,
      "text": "Azarkan Santé"
    }
  ],
  "sections": [
    {
      "heading": "Overview",
      "intro": "Lorenzo presents 20 years of experience as a heating engineer and plumber. That experience was barely visible online. He needed a site that made his services, completed work and contact options clear at first glance. Its reputation was based entirely on word of mouth, a reliable but limited channel. The transition to digital had become essential in the face of increasingly visible competition on Google."
    },
    {
      "heading": "Process",
      "intro": "Highlighting expertise and artisanal know-how. Photos of construction sites real, certifications, 20 years of experience highlighted. Photos of construction sites real ones have been sorted and professionally retouched. Before/after installations boilers, leak repairs, renovated bathrooms, every picture tells a story of competence and reliability."
    },
    {
      "heading": "Deliverables"
    },
    {
      "heading": "Azarkan Santé"
    }
  ],
  "proof_points": [
    {
      "label": "Role",
      "value": "Design & Development"
    },
    {
      "label": "Kind",
      "value": "Showcase site"
    }
  ],
  "internal_links": [
    {
      "label": "Hebora",
      "url": "https://hebora.be/about-en.html"
    },
    {
      "label": "Next project Azarkan Santé",
      "url": "https://hebora.be/project-azarkan-en.html"
    }
  ],
  "open_graph_image": "https://hebora.be/hebora-accueil-client-conseil-digital-belgique.jpg",
  "images": []
}