{
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  "source_file": "project-autoplaque-en.html",
  "context_url": "https://hebora.be/contexts/project-autoplaque-en.en.json",
  "url": "https://hebora.be/project-autoplaque-en.html",
  "title": "AutoPlaque | Case Study - Hebora",
  "meta_description": "AutoPlaque, an online shop for plexiglass registration plates: configure the plate, order it and have it shipped anywhere in Belgium. Test yours in one minute.",
  "h1": "AutoPlaque",
  "lead_paragraph": "Plexiglass plate e-commerce with a real-time configurator, payment and delivery options.",
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      "name": "Hebora",
      "type": "Organization"
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  "headings": [
    {
      "level": 2,
      "text": "Overview"
    },
    {
      "level": 3,
      "text": "The problem"
    },
    {
      "level": 3,
      "text": "The Solution"
    },
    {
      "level": 2,
      "text": "Process"
    },
    {
      "level": 3,
      "text": "E-commerce study"
    },
    {
      "level": 3,
      "text": "Plate configurator"
    },
    {
      "level": 3,
      "text": "Fewer abandonments along the way"
    },
    {
      "level": 2,
      "text": "Deliverables"
    },
    {
      "level": 2,
      "text": "CertiDocs"
    }
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  "sections": [
    {
      "heading": "Overview",
      "intro": "AutoPlaque sells plexiglass licence plates in Belgium. The e-commerce site that combines plate configurator, secure payment and express delivery throughout Belgium. AutoPlaque sells online, in French and Dutch, a technical product configured by number, format and accessories. The concept is simple, but the execution combines several product options (frames, screws, materials) that appeal to vehicle owners."
    },
    {
      "heading": "Process",
      "intro": "Analysis of existing purchasing journeys and friction points. Benchmark of e-commerce best practices for a technical product. The benchmark compared checkout steps, form clarity and visible trust signals."
    },
    {
      "heading": "Deliverables"
    },
    {
      "heading": "CertiDocs"
    }
  ],
  "proof_points": [
    {
      "label": "Role",
      "value": "Design & Development"
    },
    {
      "label": "Kind",
      "value": "E-commerce"
    }
  ],
  "internal_links": [
    {
      "label": "Hebora",
      "url": "https://hebora.be/about-en.html"
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    {
      "label": "Next project CertiDocs",
      "url": "https://hebora.be/project-certidocs-en.html"
    }
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}