{
  "schema_version": 1,
  "lang": "en",
  "page_type": "content-page",
  "source_file": "not-enough-customer-enquiries.html",
  "context_url": "https://hebora.be/contexts/not-enough-customer-enquiries.en.json",
  "url": "https://hebora.be/not-enough-customer-enquiries.html",
  "title": "Not enough customer enquiries: SEO or Google Ads? | Hebora",
  "meta_description": "Are customer enquiries scarce or irregular? Compare immediate demand, the SEO foundation and sales follow-up before spending money on Google Ads.",
  "h1": "One week overflows. The next stays empty.",
  "lead_paragraph": "Enquiries arrive in waves and you rarely know which action caused them. Planning calmly becomes impossible.",
  "structured_data_types": [
    "WebPage",
    "Article",
    "BreadcrumbList",
    "ListItem"
  ],
  "headings": [
    {
      "level": 2,
      "text": "Too few enquiries do not have one cause"
    },
    {
      "level": 2,
      "text": "Visibility, conversion and follow-up are different jobs"
    },
    {
      "level": 2,
      "text": "Terra Kitchen faced this blocker too"
    },
    {
      "level": 3,
      "text": "Interest needed to lead to the showroom"
    },
    {
      "level": 3,
      "text": "The showroom prepares the visit"
    },
    {
      "level": 2,
      "text": "Find where the enquiry disappears"
    },
    {
      "level": 3,
      "text": "Name the source"
    },
    {
      "level": 3,
      "text": "Check conversion"
    },
    {
      "level": 3,
      "text": "Choose the time frame"
    },
    {
      "level": 2,
      "text": "Do not buy clicks without knowing who answers."
    },
    {
      "level": 2,
      "text": "Choose SEO or Google Ads against a real deadline"
    },
    {
      "level": 2,
      "text": "More regular customer enquiries"
    }
  ]
}