{
  "schema_version": 1,
  "lang": "en",
  "page_type": "content-page",
  "source_file": "legacy-website-redesign-without-losing-seo-en.html",
  "context_url": "https://hebora.be/contexts/legacy-website-redesign-without-losing-seo-en.en.json",
  "url": "https://hebora.be/legacy-website-redesign-without-losing-seo-en.html",
  "title": "Legacy website redesign without losing SEO",
  "meta_description": "Your old website looks dated but still generates enquiries. See how to redesign it while protecting valuable URLs, languages and visibility.",
  "h1": "Redesign a legacy website without losing search visibility",
  "lead_paragraph": "Your site looks dated, but some pages still generate enquiries. We protect those routes before changing the rest.",
  "structured_data_types": [
    "WebPage",
    "ImageObject",
    "CreativeWork",
    "BreadcrumbList",
    "ListItem"
  ],
  "headings": [
    {
      "level": 2,
      "text": "Old does not mean worthless"
    },
    {
      "level": 2,
      "text": "Draw the route before the new site"
    },
    {
      "level": 2,
      "text": "Measure before moving"
    },
    {
      "level": 2,
      "text": "Google, Bing and AI share one clean foundation"
    },
    {
      "level": 2,
      "text": "Rebuild without erasing the site’s history"
    },
    {
      "level": 2,
      "text": "Rebuild without erasing the site’s history"
    }
  ],
  "sections": [
    {
      "heading": "Old does not mean worthless",
      "intro": "A dated design can hide recognised pages, strong links and familiar customer journeys."
    },
    {
      "heading": "Draw the route before the new site",
      "intro": "Every retained page needs a home; every removed URL needs an answer."
    },
    {
      "heading": "Measure before moving",
      "intro": "Without a baseline, nobody knows whether the redesign helped."
    },
    {
      "heading": "Google, Bing and AI share one clean foundation",
      "intro": "Search engines do not need artificial copies of the same page."
    },
    {
      "heading": "Rebuild without erasing the site’s history",
      "intro": "Other starting points"
    },
    {
      "heading": "Rebuild without erasing the site’s history",
      "intro": "We find the pages still doing useful work and the migration risks before discussing visual design."
    }
  ],
  "internal_links": [
    {
      "label": "Services",
      "url": "https://hebora.be/services-en.html"
    },
    {
      "label": "Website redesign",
      "url": "https://hebora.be/website-redesign-en.html"
    },
    {
      "label": "Website migration",
      "url": "https://hebora.be/website-migration-en.html"
    },
    {
      "label": "Redesign a WordPress website",
      "url": "https://hebora.be/wordpress-website-redesign-en.html"
    },
    {
      "label": "Migrate a Drupal 7 website",
      "url": "https://hebora.be/drupal-7-website-migration-en.html"
    },
    {
      "label": "Audit the old site",
      "url": "https://hebora.be/contact-en.html"
    }
  ],
  "images": [
    {
      "src": "https://hebora.be/images/redesign/legacy-redesign-en-1536.webp",
      "alt": "A watchmaker and archive specialist inventory old mechanisms and documents before a careful rebuild"
    }
  ],
  "entities_mentioned": [],
  "citations": [
    "https://developers.google.com/search/docs/crawling-indexing/site-move-with-url-changes",
    "https://www.bing.com/webmasters/help/webmaster-guidelines-30fba23a",
    "https://developers.google.com/search/docs/specialty/international/managing-multi-regional-sites",
    "https://developers.google.com/search/docs/appearance/ai-features",
    "https://blogs.bing.com/webmaster/February-2026/Introducing-AI-Performance-in-Bing-Webmaster-Tools-Public-Preview"
  ]
}