{
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  "lang": "en",
  "page_type": "content-page",
  "source_file": "how-to-name-business-services-clearly.html",
  "context_url": "https://hebora.be/contexts/how-to-name-business-services-clearly.en.json",
  "url": "https://hebora.be/how-to-name-business-services-clearly.html",
  "title": "How do you name business services clearly? | Hebora",
  "meta_description": "Customer language, outcome and precision: discover how to name services simply without internal jargon or a long list of near-identical terms.",
  "h1": "A good service name uses customer language and states the expected outcome.",
  "lead_paragraph": "An internal term can be accurate to you and still unclear to the person looking for help.",
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    {
      "level": 2,
      "text": "What you can observe"
    },
    {
      "level": 2,
      "text": "The short answer"
    },
    {
      "level": 2,
      "text": "Listen to real enquiries"
    },
    {
      "level": 3,
      "text": "Listen to real enquiries"
    },
    {
      "level": 3,
      "text": "Name the outcome"
    },
    {
      "level": 3,
      "text": "Keep one primary name"
    },
    {
      "level": 2,
      "text": "Do not turn every synonym into a new service."
    },
    {
      "level": 2,
      "text": "Make the business consistent"
    },
    {
      "level": 2,
      "text": "The question, directly"
    }
  ]
}