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  "title": "Google Business Profile basics for a real local business | Hebora",
  "meta_description": "Category, address and services: discover how to build a coherent Google profile without duplicates, promises about higher local rankings or shortcuts.",
  "h1": "A local profile should describe one real business. Not every imaginable version.",
  "lead_paragraph": "A strong foundation uses a few accurate, stable details that match the real operation.",
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      "level": 2,
      "text": "Two choices that prevent a lot of confusion"
    },
    {
      "level": 2,
      "text": "Consistency beats multiplication."
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    {
      "level": 3,
      "text": "Use a real example"
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    {
      "level": 3,
      "text": "Check the need"
    },
    {
      "level": 3,
      "text": "Choose the useful minimum"
    },
    {
      "level": 2,
      "text": "Want to check your own case?"
    }
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