{
  "schema_version": 1,
  "lang": "en",
  "page_type": "content-page",
  "source_file": "does-business-website-need-faq-page.html",
  "context_url": "https://hebora.be/contexts/does-business-website-need-faq-page.en.json",
  "url": "https://hebora.be/does-business-website-need-faq-page.html",
  "title": "Does a business website need an FAQ page? | Hebora",
  "meta_description": "Repeated questions, short answers and useful links: discover when an FAQ genuinely helps customers without hiding essential business information.",
  "h1": "An FAQ is useful only when it answers questions customers genuinely ask.",
  "lead_paragraph": "It should shorten the path to a decision, not become a drawer for explanations placed in the wrong location.",
  "structured_data_types": [
    "WebPage",
    "BreadcrumbList",
    "ListItem"
  ],
  "headings": [
    {
      "level": 2,
      "text": "What you can observe"
    },
    {
      "level": 2,
      "text": "The short answer"
    },
    {
      "level": 2,
      "text": "Collect real questions"
    },
    {
      "level": 3,
      "text": "Collect real questions"
    },
    {
      "level": 3,
      "text": "Answer directly"
    },
    {
      "level": 3,
      "text": "Guide the next step"
    },
    {
      "level": 2,
      "text": "Do not hide essential information in an FAQ."
    },
    {
      "level": 2,
      "text": "Clarify before rebuilding"
    },
    {
      "level": 2,
      "text": "The question, directly"
    }
  ]
}