{
  "schema_version": 1,
  "lang": "en",
  "page_type": "content-page",
  "source_file": "does-business-website-need-blog.html",
  "context_url": "https://hebora.be/contexts/does-business-website-need-blog.en.json",
  "url": "https://hebora.be/does-business-website-need-blog.html",
  "title": "Does a business website need a blog? | Hebora",
  "meta_description": "Customer questions, expertise and a realistic rhythm: discover whether a blog helps the business or merely creates an empty section that becomes outdated.",
  "h1": "A blog is worthwhile when you have useful answers to publish and time to maintain them.",
  "lead_paragraph": "An empty or outdated section weakens trust more than a deliberate decision to have no blog.",
  "structured_data_types": [
    "WebPage",
    "BreadcrumbList",
    "ListItem"
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  "headings": [
    {
      "level": 2,
      "text": "What you can observe"
    },
    {
      "level": 2,
      "text": "The short answer"
    },
    {
      "level": 2,
      "text": "List lasting topics"
    },
    {
      "level": 3,
      "text": "List lasting topics"
    },
    {
      "level": 3,
      "text": "Choose a realistic rhythm"
    },
    {
      "level": 3,
      "text": "Plan the review"
    },
    {
      "level": 2,
      "text": "Do not start a blog merely to fill the menu."
    },
    {
      "level": 2,
      "text": "Clarify before rebuilding"
    },
    {
      "level": 2,
      "text": "The question, directly"
    }
  ]
}