{
  "schema_version": 1,
  "lang": "en",
  "page_type": "content-page",
  "source_file": "does-business-website-need-about-page.html",
  "context_url": "https://hebora.be/contexts/does-business-website-need-about-page.en.json",
  "url": "https://hebora.be/does-business-website-need-about-page.html",
  "title": "Does a business website need an About page? | Hebora",
  "meta_description": "History, team and working method: discover when an About page builds trust and which concrete details belong there without writing a long company story.",
  "h1": "An About page helps when it shows who takes responsibility for the work.",
  "lead_paragraph": "Customers need less of a complete biography and more of a face, a method and a reason to believe you.",
  "structured_data_types": [
    "WebPage",
    "BreadcrumbList",
    "ListItem"
  ],
  "headings": [
    {
      "level": 2,
      "text": "What you can observe"
    },
    {
      "level": 2,
      "text": "The short answer"
    },
    {
      "level": 2,
      "text": "Choose three facts"
    },
    {
      "level": 3,
      "text": "Choose three facts"
    },
    {
      "level": 3,
      "text": "Show the people responsible"
    },
    {
      "level": 3,
      "text": "Connect it to the offer"
    },
    {
      "level": 2,
      "text": "Do not write an autobiography unrelated to the decision."
    },
    {
      "level": 2,
      "text": "Clarify before rebuilding"
    },
    {
      "level": 2,
      "text": "The question, directly"
    }
  ]
}