{
  "schema_version": 1,
  "lang": "en",
  "page_type": "content-page",
  "source_file": "change-cms-without-losing-seo-en.html",
  "context_url": "https://hebora.be/contexts/change-cms-without-losing-seo-en.en.json",
  "url": "https://hebora.be/change-cms-without-losing-seo-en.html",
  "title": "Change CMS without losing SEO",
  "meta_description": "Change CMS without losing SEO: discover how to protect URLs, content, links and measurements with a migration register and tested redirects before cutover.",
  "h1": "Change CMS without losing SEO",
  "lead_paragraph": "The CMS can change. Useful URLs, searched answers and evidence that earns links must remain recognisable.",
  "structured_data_types": [
    "WebPage",
    "CreativeWork",
    "ImageObject",
    "BreadcrumbList",
    "ListItem"
  ],
  "headings": [
    {
      "level": 2,
      "text": "Export the baseline"
    },
    {
      "level": 2,
      "text": "Decide URL by URL"
    },
    {
      "level": 2,
      "text": "Do not turn migration into a total rewrite"
    },
    {
      "level": 2,
      "text": "Monitor both sides"
    },
    {
      "level": 2,
      "text": "Replace the engine without losing the route"
    },
    {
      "level": 2,
      "text": "Replace the engine without losing the route"
    }
  ],
  "sections": [
    {
      "heading": "Export the baseline",
      "intro": "Without a pre-migration reference, every decline becomes an opinion."
    },
    {
      "heading": "Decide URL by URL",
      "intro": "A blanket homepage redirect looks tidy but loses the original intent."
    },
    {
      "heading": "Do not turn migration into a total rewrite",
      "intro": "Changing technology, URLs, structure and message together makes diagnosis impossible."
    },
    {
      "heading": "Monitor both sides",
      "intro": "Crawlers need to revisit old and new URLs before the move is fully processed."
    },
    {
      "heading": "Replace the engine without losing the route",
      "intro": "Choose a migration path"
    },
    {
      "heading": "Replace the engine without losing the route",
      "intro": "We build the preservation register before the new CMS makes those decisions for you."
    }
  ],
  "internal_links": [
    {
      "label": "Services",
      "url": "https://hebora.be/services-en.html"
    },
    {
      "label": "Website redesign",
      "url": "https://hebora.be/website-redesign-en.html"
    },
    {
      "label": "Website migration",
      "url": "https://hebora.be/website-migration-en.html"
    },
    {
      "label": "Rebuild or clean up a WordPress website",
      "url": "https://hebora.be/wordpress-website-redesign-en.html"
    },
    {
      "label": "Move away from Drupal 7",
      "url": "https://hebora.be/drupal-7-website-migration-en.html"
    },
    {
      "label": "Replace a legacy website without losing visibility",
      "url": "https://hebora.be/legacy-website-redesign-without-losing-seo-en.html"
    },
    {
      "label": "Migrate Drupal to WordPress",
      "url": "https://hebora.be/drupal-to-wordpress-migration-en.html"
    },
    {
      "label": "Prepare the SEO migration",
      "url": "https://hebora.be/contact-en.html?source=migration&intent=cms-seo#contact-form"
    }
  ],
  "images": [
    {
      "src": "https://hebora.be/images/redesign/changer-cms-seo-1536.webp",
      "alt": "Two consultants matching each old printed page to its destination before a CMS change"
    }
  ],
  "entities_mentioned": [],
  "citations": [
    "https://developers.google.com/search/docs/crawling-indexing/site-move-with-url-changes",
    "https://developer.wordpress.org/advanced-administration/upgrade/migrating/",
    "https://www.cnil.fr/fr/tester-vos-applications",
    "https://developers.cloudflare.com/dns/zone-setups/full-setup/setup/",
    "https://www.edpb.europa.eu/sme/learn-the-basics/data-controller-or-data-processor_en"
  ]
}